Omaha Steaks Leverages AI Broadcast Attribution and AIP
Challenge
Omaha Steaks is a well-known American company specializing in premium beef and gourmet food products. They approached MMA Global and Claritas to enhance the effectiveness of their Father’s Day marketing campaign. Omaha Steaks aimed to leverage Claritas’ AI solutions and tools, including AI Personalization and AI Broadcast Attribution.
Solution
Claritas launched the campaign with Omaha Steaks by implementing AI Personalization (AIP), which tailors marketing content to individual customer needs and interests through the analysis of extensive data. This approach creates dynamic customer journeys, optimizes campaign performance in real-time, and boosts customer satisfaction and loyalty by delivering relevant and timely messages. AIP proved successful as the ads generated nearly 10k clicks to the Omaha Steaks website. In combination with AIP, AI Broadcast Attribution was used to determine which tactics within broadcast media, such as satellite radio or television, are contributing to sales or conversions by providing precise measurement and advanced analytics for a comprehensive view of campaign efficacy.
THE CLARITAS EFFECT
145% Lift in performance over baseline conversation rate
23% Gain with AI Optimization vs the control group.
38,863% Increase in appointments booked
INTELLIGENCE YOU CAN USE
Claritas AI Broadcast Attribution provides a comprehensive view of radio, satellite and TV campaign impact. Our advanced modeling, robust identity graph and advanced AI enable accurate measurement, optimization, and ROI analysis.
Our patented AI technology, Clair, analyzes your marketing data to optimize performance. It considers everything from audience personas and messaging to media selection and attribution. This creates an “attribution feedback loop” that continuously refines your marketing for maximum effectiveness.
AI Personalization: Evolution of DCO
Dynamic Creative Optimization (DCO) platforms are great but require significant effort to set up and manage. AI Personalization is an evolved version of DCO, moving beyond traditional decision trees and if/then logic. It leverages significant creative variation for AI to learn, providing real-time AI decision making via data signals and generating cohorts on the fly. This advanced approach ensures a more efficient and effective marketing strategy.