Why Digital Audio Commands 40% of Audio Revenue

Digital audio advertising revenue is expected to grow to over $7B this year and account for more than 40% of all audio ad revenue, according to eMarketer. Those aren’t numbers you want to leave on the table for your competitors to enjoy, so if you’re looking for new media channels to add to your marketing mix, or ways to justify an increase in budget for digital audio advertising, you’re listening to the right podcast.

On this episode of The Marketing Insider | A Claritas Podcast, we’re joined by Claritas’ Vice President of Sales, Media Audio, Jason Fialkov who talks about the solutions available for agencies, advertisers, publishers, and more when it comes to digital audio measurement, attribution, and AI.

We’re also joined by SiriusXM Media’s Director of Measurement Partnerships, Joe Macarak who talks about what they look for in a measurement provider that will fit their client’s needs, how partnerships tend to evolve over time and why independent and unbiased measurement sources are important to them. He also touches on the challenges that exist in digital audio measurement – like myths, confusion, and the constant need for education. Joe even shares a few case studies, and the details of a cutting edge solution we’re uniquely partnering on that brings satellite measurement to clients.